Mississippi Tourism was hosting IAGTO's North America Golf Tourism Convention in Biloxi on Mississippi’s Gulf Coast. This Convention was a landmark moment for Tourism Mississippi in their efforts to harness the power of golf tour operators to drive high revenue tourism to golf destinations throughout the state.
However, there was a lack of comprehensive knowledge about international golf travel as well as structures and processes to cater to international golfers, while preferred Casino hotels were reluctant to work with international golf travel trade. GTC was called in to create awareness about the value of international golf tourism and educate staholders about its potential.
Mississippi golf courses, hotels and CVBs are aware of the economic benefits of international golf tourism and understand the criteria for success in this vertical. Equally important, suppliers have the ability to harness the power of international golf tour operators and are perfectly prepared to take full advantage of the International Golf Tourism Convention platform.
Thank you very much for your presentations and insights. I am sure these invaluable guidelines will help our golf courses, hotels and CVBs to be perfectly prepared for the International Golf Tourism Convention in Biloxi.