Recapturing Outbound Golf Tourism from China

  • Elite Golf Experiences
  • Inbound Golf Tour Operator
  • Florida & California, USA
Assignment CHALLENGE

Elite Golf Experiences (EGE) is an US based inbound golf tour operator with focus on Asian tourists. In 2009, the tour operator successfully penetrated the Chinese travel market and increased its business till 2013. Thereafter, despite the growing potential of outbound tourism from China, EGE experienced a declining market share.

The key challenge for EGE was recapturing the lucrative market without compromising on its premium pricing strategy to deliver superior value.

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What we Did

Drawing on its insider access to the China Golf Market, GTC was able to implement a 5-step multi-pronged strategy for EGE, which included: 

  • Profiling influential golf tour operators, travel agencies and key media influencers in China
  • Development of compelling location specific golf programs customized to Tier I, II and III cities
  • Online training program, onsite workshop and representations in trade delegations to China
  • Recruitment of Mandarin speaking sales personnel for Chinese audiences in the US
  • Attendance in multiple Golf and Tourism related industry events and seminars in China 

→ 3x increase in monthly revenues after implementation of the recommended strategy 

→ US$ 700,000 in sales from China alone; including a new record of US$ 1.5 million in April 2015

→ 2.7% increase in net profit within 6 months

→ Increase in awareness and recognition of Elite Golf Experiences as a market leader among affluent Chinese golfers

Client SPEAK


Chief Executive
Elite Golf Experiences

      Evelyn's expertise in the China golf market is second to none. She understands the dynamics in the fast changing environment and is familiar with the platforms and channels to reach the golfers. Her excellent relationship with the key industry players in China and her determination to succeed will have a positive impact on anybody┬┤s China business.

We delivered for Elite Golf Experiences
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