Reinforce Brand Positioning in B2B segment

  • GolfAsian
  • Inbound Golf Tour Operator
  • Thailand, Cambodia & Vietnam
Assignment CHALLENGE

GolfAsian is a boutique inbound golf operator serving Thailand, Malaysia, Cambodia and Vietnam. While recognized in select pockets, the brand itself was not powerful enough to grow into a medium-sized DMC that the management had envisioned. GolfAsian needed to crack the B2B segment and establish itself among the top international golf tour operators. To accomplish this, GTC had to balance GolfAsian's short and long run objectives while maximizing corporate value and profitability. 

Sounds familiar already... ?   Let's TALK

What we Did

GTC started with an in-depth survey to assess GolfAsian´s brand equity in the international market, which provided inputs to the following initiatives: 

  • Competitive analysis on hidden strengths and blind spots (untapped potential) in Thailand & Vietnam
  • Mapping customer acquisition costs to lifetime value, and introduction of value-based pricing
  • Defining GolfAsian´s Value Proposition through compelling golf tour programs for key target markets
  • Equipping the sales team with tools like positioning arguments, marketing brochures, sell sheets etc
  • Profiling and organization of fam trips with top international golf media and travel trade personnel

 Significant increase in brand awareness and high quality client relationships with Golf Tour Operators

 Restructuring of international distribution leading to higher B2B sales conversion rates

 Set-up of segmented database and advise on 1:1 database  marketing for maximum return

 Enhanced customer satisfaction and retention through improvements in performance and quality  

 Massive exposure in golf media targeting US and German speaking markets of Europe

Client SPEAK

Mark Siegel


      I am very happy with the survey you conducted and the competitive golf travel analysis you ran in Thailand and Vietnam. Your expertise in international golf tourism and your knowledge about the golf travel trade are amazing and will help GolfAsian to shortcut its path to success in becoming a medium-sized destination management company.

We delivered for GolfAsian
Let's do it for you.... TALK TO US