Whether as the primary purpose of a holiday or as secondary activity, golf attracts more than 60 million holiday makers worldwide, generating close to US$ 29 billion in revenues every year! Surveys suggest that golfers spend on average 2.5 times as much as leisure travelers, positively impacting GOPPAR and - more importantly - profitability of luxury hotels.
To capitalize on these high spending traveling golfers, it is important for private suppliers to proactively understand and address the unique needs, motivations and expectations of this lucrative niche.
However, destination service providers and hotel properties are often unaware of the potential of this lucrative segment. It is not instrumental for a hotel to be onsite a golf courses to benefit from this segment as long as a few other criteria are met.
The industry also suffers from a shortage of qualified personnel for catering to specific requirements of traveling golfers, especially in Asian countries, where Golf is an Elite sport. Golf Travel Consulting addresses this gap through its suite of topical educational programs that directly translate growth strategies into practical action plans for generating sustainable business while driving corporate profitability and performance.