Whether as a primary motivation of a holiday or simply as secondary activity, golf attracts more than 60 million holidaymakers worldwide, who collectively generate close to US$ 29 billion in revenues every year!
To capitalize on these high spending traveling golfers, it is important for private suppliers to proactively understand and address their unique needs, motivations and expectations.
However, destination service providers are often unaware about the potential of this lucrative segment. The industry also suffers from a shortage of qualified personnel for catering to specific requirements of traveling golfers.
GTC addresses this gap through its suite of topical educational programs that directly translate growth strategies into practical action plans for generating sustainable business while driving corporate profitability and performance.